At FREED, we help people take back control of their finances and move forward with clarity and confidence. We understand that financial struggles can feel overwhelming, but no one should have to face them alone. With the right guidance and support, every individual can find their way back to stability, strength, and peace of mind.
The founding team of FREED brings over 50 years of combined experience in the US loan settlement industry, having successfully enrolled and serviced more than $2 billion in consumer debt.
Our founder and CEO, Ritesh Srivastava, always envisioned leveraging this expertise to help loan-burdened consumers in India regain their financial freedom.
A serial entrepreneur, Ritesh was scaling a luxury e-commerce venture when Covid-19 struck India and life, as we knew it, changed overnight. The pandemic triggered massive job losses, business closures, and economic uncertainty. Loan defaults soared to record highs, forcing the RBI to announce moratoriums and restructuring as temporary relief.
At the same time, India's retail credit market was growing rapidly, fuelled by aspirational consumption and a new, loans-normalized mindset among millennials and Gen Z. It was clear: loan settlement and credit counselling services were no longer optional, they were essential.
In May 2020, Ritesh reached out to his former colleagues, the very team that had helped him build one of the largest loan settlement companies in the US. With shared conviction, they reunited and by August 2020, FREED was born, India's first comprehensive loan settlement platform.
Hundreds of hours of conversations with friends, family members, loan-burdened consumers, bankers, lawyers, financial consultants, and consumer advocates shaped FREED into what it is today.
Since launch, FREED has counselled over 200,000 customers and enrolled more than ₹1,000 crore in debt on the platform. Every step has been driven by a single mission: to make their journey seamless, empathetic, and result-driven for every consumer in a stuck in overdue loans.
At FREED, we are proud to have built a team that embodies passion, empathy, and service and to stand as India's most trusted partner in the journey to financial freedom.
At FREED, we help people take back control of their finances and move forward with clarity and confidence. We understand that financial struggles can feel overwhelming, but no one should have to face them alone. With the right guidance and support, every individual can find their way back to stability, strength, and peace of mind.
The founding team of FREED brings over 50 years of combined experience in the US loan settlement industry, having successfully enrolled and serviced more than $2 billion in consumer debt.
Our founder and CEO, Ritesh Srivastava, always envisioned leveraging this expertise to help loan-burdened consumers in India regain their financial freedom.
A serial entrepreneur, Ritesh was scaling a luxury e-commerce venture when Covid-19 struck India and life, as we knew it, changed overnight. The pandemic triggered massive job losses, business closures, and economic uncertainty. Loan defaults soared to record highs, forcing the RBI to announce moratoriums and restructuring as temporary relief.
At the same time, India's retail credit market was growing rapidly, fuelled by aspirational consumption and a new, loans-normalized mindset among millennials and Gen Z. It was clear: loan settlement and credit counselling services were no longer optional, they were essential.
In May 2020, Ritesh reached out to his former colleagues, the very team that had helped him build one of the largest loan settlement companies in the US.
With shared conviction, they reunited and by August 2020, FREED was born, India's first comprehensive loan settlement platform.
Hundreds of hours of conversations with friends, family members, loan-burdened consumers, bankers, lawyers, financial consultants, and consumer advocates shaped FREED into what it is today.
Since launch, FREED has counselled over 200,000 customers and enrolled more than ₹1,000 crore in debt on the platform.
Every step has been driven by a single mission: to make their journey seamless, empathetic, and result-driven for every consumer in a stuck in overdue loans.
At FREED, we are proud to have built a team that embodies passion, empathy, and service and to stand as India's most trusted partner in the journey to financial freedom.
Our people - leading with heart
Ritesh Srivastava
Chief Executive Officer & Founder
B.Tech. NIT Bhopal, ExPG IIMB, Stanford Seed (GSB)
Ritesh has been a serial entrepreneur for 20 years. Through his ventures in the US debt relief sector, he has successfully serviced and settled debts exceeding $2 billion. His last venture was Elitify, from which he exited after founding FREED.
Alok Sharma
Chief Technology Officer & Co-Founder
B.Tech. NIT Bhopal & M.Tech - IIT Madras
Alok has 20+ years of experience in the IT industry in building large-scale enterprise applications for eBay, Citigroup, Guardian Life Insurance, CSC and Compuware
Kapil Joshi
Chief Operations Officer
Alumnus, NCHMCT, IIM - Kozhikode
Kapil brings expertise in driving operational excellence and building scalable business processes, leading teams to deliver solutions that redefine customer success. Outside of work, he's a passionate singer, skilled guitarist, and an experimental cook who loves blending bold flavors with creative techniques.
Mohit Nichani
Chief Financial Officer
CA, MBA – ISB, Hyderabad
Mohit has spent over 6 years in the consumer tech Industry and was part of the investor relations and corporate development at Zomato for over 5 years and worked on multiple fund raise transactions, M&As and the IPO. Before Zomato, he spent nearly a decade at Big 4 consulting firms in investment banking & auditing. A passionate athlete, Mohit has completed multiple Ironman triathlons and marathons.
Kartik Jain
Chief Product Officer
MBA (NUS) & B.Tech (Manipal)
Kartik is the co-founder of Karbon Card, where he scaled the business to $6M ARR and $500M GTV in two years. A seasoned entrepreneur, he has backed startups like Metadome.ai and Sanfe and played a key role in M2P, achieving a 60x return. Off the clock, Kartik enjoys badminton, is learning golf, and loves spending time with his Golden Retriever, Russell.
Vision
To be the most trusted and result-driven loan settlement company, empowering individuals to live free from financial stress.
Mission
FREED was founded with a single mission: to help loan-burdened consumers resolve their obligations, rebuild their credit health, and regain true financial freedom.
4.7/5
₹2,700 Cr+
15,000+
18,00,000+4.7/5₹2,700 Cr+15,000+18,00,000+
Our Values
Empathy
We understand the burden of loans and the stress it brings. That's why we stand by our customers at every step and celebrate the freedom they feel when they get free from their loan problems.
Passion
We are deeply passionate about what we do. Helping people move towards a life free from the tension of overdue loans isn't just our work, it's our purpose.
Service
We provide unique, holistic solutions tailored to our customers' needs, ensuring they have the right support to achieve a life free from the stress of overdue loans.
Empathy
We understand the burden of loans and the stress it brings. That's why we stand by our customers at every step and celebrate the freedom they feel when they get free from their loan problems.
Passion
We are deeply passionate about what we do. Helping people move towards a life free from the tension of overdue loans isn't just our work, it's our purpose.
Service
We provide unique, holistic solutions tailored to our customers' needs, ensuring they have the right support to achieve a life free from the stress of overdue loans.