20,000+
Customers
2,00,000+
Customers Counselled
55%
Avg. Debt Reduction
The founding team of FREED has over 50 years of combined experience in the US Debt Relief Industry with over $2 billion in consumer debt enrolled and serviced. FREED founder and CEO, Ritesh Srivastava was always looking for a way to leverage this rich experience to help the debt-burdened consumers in India regain their financial freedom and become debt free.
A serial entrepreneur, Ritesh was busy scaling his luxury e-commerce venture when Covid hit the Indian shores and life and the economy as we knew, changed forever!
The impact of Covid quickly started to show the cracks in the economy with job losses, business closures, and a sense of despondency and gloom that had engulfed all of us. The early signs of the economic stress started to show in the form of loan defaults that were at an all-time high, the RBI took cognizance and announced loan moratoriums and restructuring as a temporary relief for borrowers. With the growth in retail credit that is largely aided by the growing aspirational consumption and the de-stigmatization of debt among the millennials and gen Z, debt-relief and credit counselling service was the need of the hour!
It was in May 2020, that Ritesh decided to call the old band, the team that helped him build one of the largest debt settlement companies in the US. It did not need much convincing and the old band was reunited, and FREED came into being in August 2020. It took hundreds of hours of endless conversations, painstaking arguments and discussions with friends, family members, debt-ridden consumers, bankers, lawyers, financial consultants, and consumer advocates, which led to FREED — India’s first comprehensive debt relief platform.
We asked ourselves “How can we help more people”. We knew the pain, understood the pain points and were ready to solve this big problem. Since our launch in August 2020, we have counselled over 2,00,000+ customers and enrolled over 1000 Cr+ in debt on our platform. Along the way, we have constantly strived to make the entire debt-relief journey as seamless and painless as possible for our customers. We are on a mission to create the most trusted debt relief platform for customers in a debt trap. Staying true to this mission, we are proud to have a team that embodies passion, empathy, and service.
Our Values
Vision & Mission
To be the most trusted and result-driven Debt Relief Company.
FREED was founded with a mission to help debt-burdened consumers resolve their debt and regain their financial freedom.
Meet The Team
Ritesh Srivastava
Chief Executive Officer & Founder
B.Tech. NIT Bhopal
Ritesh has been a serial entrepreneur for 20 years. Through his ventures in the Debt Relief space in the US, he has serviced and settled debts of over $2 billion. His last venture was Elitify which he exited from post founding FREED.
Alok Sharma
Chief Technology Officer and Co-Founder
B.Tech. NIT Bhopal & M.Tech - IIT Madras
Alok has 20+ years of experience in the IT industry in building large-scale enterprise applications for eBay, Citigroup, Guardian Life Insurance, CSC and Compuware.
Kapil Joshi
Chief Operations Officer
Alumnus, NCHMCT, IIM - Kozhikode
Kapil brings expertise in driving operational excellence and building scalable business processes, leading teams to deliver solutions that redefine customer success. Outside of work, he's a passionate singer, skilled guitarist, and an experimental cook who loves blending bold flavors with creative techniques.
Karishma Arora
Head Legal & Compliance
LLB, Campus Law Centre, DU
Karishma is a practicing lawyer with more than 15 years of experience in various Legal fields. She has practiced at the various Courts of Delhi and has also worked with eminent Law Firms and Corporate Houses.
Rohit Somani
Head - Business
CA, CFA, SRCC graduate.
Rohit is the co-founder of The Dot Studio and a former Founding Member, CFO, and VP at Tekie. With deep expertise in business strategy, finance, and team building, he's a driven leader who thrives on learning and collaboration. Off the clock, he enjoys yoga and cooking.
Vaibhav Malik
Lead - Strategy
MBA, Finance – Rotman School of Management, University of Toronto.
Vaibhav brings over 15 years of experience in advocacy, strategy consulting and finance. He has worked across various sectors with organizations like Roland Berger Strategy Consultants and the US Chamber of Commerce.
Rajat Kashyap
Head - Brand & Marketing
MBA – IMT Ghaziabad.
Rajat is passionate about building impactful brands and has a deep love for all things marketing. A recent fitness enthusiast, he’s exploring different workouts to master the mind-muscle connection. Outside of work, he enjoys chess, crime fiction, and staying updated on global geopolitical trends.
Andrea Lobo
Vice President - Growth
MBA, Marketing - Xavier Institute of Management and Research, Mumbai
Andrea is an award-winning global growth leader who has led digital P&Ls for brands like Zomato, Pizza Hut, Disney+, Infiniti and Media.net. She specializes in digital strategy, performance marketing, and user lifecycle management. Passionate and empathetic, she leads with a growth mindset.Outside of work, Andrea enjoys adrenaline sports, reading, and exploring new cultures through travel.
Mohit Nichani
Chief Financial Officer
CA, MBA – Indian School of Business, Hyderabad.
Mohit has spent over 6 years in the consumer tech Industry and was part of the investor relations and corporate development at Zomato for over 5 years and worked on multiple fund raise transactions, M&As and the IPO. Before Zomato, he spent nearly a decade at Big 4 consulting firms in investment banking & auditing. A passionate athlete, Mohit has completed multiple Ironman triathlons and marathons.