20,000+
Customers
2,00,000+
Customers Counselled
55%
Avg. Debt Reduction
The founding team of FREED has over 50 years of combined experience in the US Debt Relief Industry with over $2 billion in consumer debt enrolled and serviced. FREED founder and CEO, Ritesh Srivastava was always looking for a way to leverage this rich experience to help the debt-burdened consumers in India regain their financial freedom and become debt free.
A serial entrepreneur, Ritesh was busy scaling his luxury e-commerce venture when Covid hit the Indian shores and life and the economy as we knew, changed forever!
The impact of Covid quickly started to show the cracks in the economy with job losses, business closures, and a sense of despondency and gloom that had engulfed all of us. The early signs of the economic stress started to show in the form of loan defaults that were at an all-time high, the RBI took cognizance and announced loan moratoriums and restructuring as a temporary relief for borrowers. With the growth in retail credit that is largely aided by the growing aspirational consumption and the de-stigmatization of debt among the millennials and gen Z, debt-relief and credit counselling service was the need of the hour!
It was in May 2020, that Ritesh decided to call the old band, the team that helped him build one of the largest debt settlement companies in the US. It did not need much convincing and the old band was reunited, and FREED came into being in August 2020. It took hundreds of hours of endless conversations, painstaking arguments and discussions with friends, family members, debt-ridden consumers, bankers, lawyers, financial consultants, and consumer advocates, which led to FREED — India’s first comprehensive debt relief platform.
We asked ourselves “How can we help more people”. We knew the pain, understood the pain points and were ready to solve this big problem. Since our launch in August 2020, we have counselled over 2,00,000+ customers and enrolled over 1000 Cr+ in debt on our platform. Along the way, we have constantly strived to make the entire debt-relief journey as seamless and painless as possible for our customers. We are on a mission to create the most trusted debt relief platform for customers in a debt trap. Staying true to this mission, we are proud to have a team that embodies passion, empathy, and service.
Our Values
Vision & Mission
To be the most trusted and result-driven Debt Relief Company.
FREED was founded with a mission to help debt-burdened consumers resolve their debt and regain their financial freedom.
Meet the team

Ritesh Srivastava
Chief Executive Officer & Founder
B.Tech. NIT Bhopal
Ritesh has been a serial entrepreneur for 20 years. Through his ventures in the US debt relief sector, he has successfully serviced and settled debts exceeding $2 billion. His last venture was Elitify, from which he exited after founding FREED.

Mohit Nichani
Chief Financial Officer
CA, MBA – ISB, Hyderabad
Mohit has spent over 6 years in the consumer tech Industry and was part of the investor relations and corporate development at Zomato for over 5 years and worked on multiple fund raise transactions, M&As and the IPO. Before Zomato, he spent nearly a decade at Big 4 consulting firms in investment banking & auditing. A passionate athlete, Mohit has completed multiple Ironman triathlons and marathons.

Kartik Jain
Chief Product Officer
MBA (NUS) & B.Tech (Manipal)
Kartik is the co-founder of Karbon Card, where he scaled the business to $6M ARR and $500M GTV in two years. A seasoned entrepreneur, he has backed startups like Metadome.ai and Sanfe and played a key role in M2P, achieving a 60x return. Off the clock, Kartik enjoys badminton, is learning golf, and loves spending time with his Golden Retriever, Russell.

Kapil Joshi
Chief Operations Officer
Alumnus, NCHMCT, IIM - Kozhikode
Kapil brings expertise in driving operational excellence and building scalable business processes, leading teams to deliver solutions that redefine customer success. Outside of work, he's a passionate singer, skilled guitarist, and an experimental cook who loves blending bold flavors with creative techniques.