20,000+

Customers

2,00,000+

Customers Counselled

55%

Avg. Debt Reduction

The founding team of FREED has over 50 years of combined experience in the US Debt Relief Industry with over $2 billion in consumer debt enrolled and serviced. FREED founder and CEO, Ritesh Srivastava was always looking for a way to leverage this rich experience to help the debt-burdened consumers in India regain their financial freedom and become debt free.

A serial entrepreneur, Ritesh was busy scaling his luxury e-commerce venture when Covid hit the Indian shores and life and the economy as we knew, changed forever!

The impact of Covid quickly started to show the cracks in the economy with job losses, business closures, and a sense of despondency and gloom that had engulfed all of us. The early signs of the economic stress started to show in the form of loan defaults that were at an all-time high, the RBI took cognizance and announced loan moratoriums and restructuring as a temporary relief for borrowers. With the growth in retail credit that is largely aided by the growing aspirational consumption and the de-stigmatization of debt among the millennials and gen Z, debt-relief and credit counselling service was the need of the hour!

It was in May 2020, that Ritesh decided to call the old band, the team that helped him build one of the largest debt settlement companies in the US. It did not need much convincing and the old band was reunited, and FREED came into being in August 2020. It took hundreds of hours of endless conversations, painstaking arguments and discussions with friends, family members, debt-ridden consumers, bankers, lawyers, financial consultants, and consumer advocates, which led to FREED — India’s first comprehensive debt relief platform.

We asked ourselves “How can we help more people”. We knew the pain, understood the pain points and were ready to solve this big problem. Since our launch in August 2020, we have counselled over 2,00,000+ customers and enrolled over 1000 Cr+ in debt on our platform. Along the way, we have constantly strived to make the entire debt-relief journey as seamless and painless as possible for our customers. We are on a mission to create the most trusted debt relief platform for customers in a debt trap. Staying true to this mission, we are proud to have a team that embodies passion, empathy, and service.

Our Values

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Empathy

We know what being in debt means for our customers and the stress it carries. This is why we celebrate the financial liberation they would feel with a Debt Free Life.

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Passion

We are passionate about what we do. We are genuinely interested in giving our customers a Debt Free Life.

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Service

We offer unique and differentiated services that work like a holistic solution in helping our customers achieve a Debt Free Life.

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Empathy

We know what being in debt means for our customers and the stress it carries. This is why we celebrate the financial liberation they would feel with a Debt Free Life.

...
...
Passion

We are passionate about what we do. We are genuinely interested in giving our customers a Debt Free Life.

...
...
Service

We offer unique and differentiated services that work like a holistic solution in helping our customers achieve a Debt Free Life.

Vision & Mission

To be the most trusted and result-driven Debt Relief Company.

FREED was founded with a mission to help debt-burdened consumers resolve their debt and regain their financial freedom.

Success Stories

Customers who joined the Get FREED movement are getting closer to their Debt FREE Futures.

Amitabh

I got my first debt settled within 4 months of enrolling with FREED. I recommend FREED for its great support and structured approach to get you out of debt.

Amitabh

IT Professional

Aarti Gupta

They helped me in every way. Whenever recovery agents called, they would talk to them and encourage us. Anu Ma’am and Jyoti Ma’am would assure us and say, “Nobody can do anything to you. We and our whole team are with you.

Aarti Gupta

IT Professional

Murli Krishna

Support from FREED is very good. On business days you can call and get your doubt clarification very well. They always response in positive way. The service is very good I was having problem with my credit card and FREED helped me to resolve that very well.

Murli Krishna

Process Associate

Siddharth Kumar

Team at FREED has been very professional in their approach, their CHPP program helped me great deal to manage my creditors. I saved significantly on my debt as well.

Siddharth Kumar

Corporate Leader

Suvadeep Dutta

The best part of FREED program is that you will be assigned a Relationship Manager, she personally handled my creditors when I was under tremendous pressure. Its a 5 star experience for me

Suvadeep Dutta

IT Professional

Kumar Ramesh

I was harassed by the creditors, they did not understand my concern. FREED team handled my calls many times. I found FREED when I was in need. Now I am debt free, thank you FREED!

Kumar ramesh Polu

Jagannath

I have checked with other companies for resolving my debt but other companies were charging more, and even doing fake advertisements. Compared to all other debt settlement companies in India, I found Freed was the best as they did what they promised.

Jagannath

Business Owner

Dharshan Kumar S

I was surfing on Facebook in May, I saw FREED’s ad about helping customers to get out of the debt trap. I was already in a debt trap. In lockdown, I used my cards and was not able to pay due to salary cut and I started receiving calls from creditors for payment. I didn’t know to handle the situation. After I enrolled in Freed program my account manager Mr Ajay took care of harassing creditors’ call, supported me for settlement and helped me become debt-free. After 7 months, I am almost free from debt and I am thankful to Freed. Friends if anyone getting harassment calls kindly enroll in this program. One thing I like that they have all account managers for different languages. I am from Tamil Nadu so Mr. Ajay spoke to me in Tamil. I would specially like to thank Ajay and the team for the support.

Dharshan Kumar S

Banker

Soleman Kabir

I really appreciate Freed’s team and I basically want to mention few names- Mr. Parth and Mr. Vikash. I want to thank Freed because during lockdown I lost my job, then I came to know about freed and they supported me a lot.

Soleman Kabir

Srinivasan G

Tremendous Approach. They will clear each and every steps. 5 stars, best customer service. I really appreciate all the efforts from FREED . From customer service department, he put on solving my issue. I was pleasantly surprised. Great work! The FREED team represents among the highest levels of customer service I have experienced. Information was accurate, responses to queries were turned around very fast. Answers were clear and where necessary detailed enough for us to make informed decisions quickly. Thank You very much for the valuable support.

Srinivasan G

IT Senior Associate

Meet The Team

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Ritesh Srivastava

Chief Executive Officer & Founder

B.Tech. NIT Bhopal

Ritesh has been a serial entrepreneur for 20 years. Through his ventures in the Debt Relief space in the US, he has serviced and settled debts of over $2 billion. His last venture was Elitify which he exited from post founding FREED.

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Alok Sharma

Chief Technology Officer and Co-Founder

B.Tech. NIT Bhopal & M.Tech - IIT Madras

Alok has 20+ years of experience in the IT industry in building large-scale enterprise applications for eBay, Citigroup, Guardian Life Insurance, CSC and Compuware.

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Kapil Joshi

Chief Operations Officer

Alumnus, NCHMCT, IIM - Kozhikode

Kapil brings expertise in driving operational excellence and building scalable business processes, leading teams to deliver solutions that redefine customer success. Outside of work, he's a passionate singer, skilled guitarist, and an experimental cook who loves blending bold flavors with creative techniques.

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Karishma Arora

Head Legal & Compliance

LLB, Campus Law Centre, DU

Karishma is a practicing lawyer with more than 15 years of experience in various Legal fields. She has practiced at the various Courts of Delhi and has also worked with eminent Law Firms and Corporate Houses.

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Rohit Somani

Head - Business

CA, CFA, SRCC graduate.

Rohit is the co-founder of The Dot Studio and a former Founding Member, CFO, and VP at Tekie. With deep expertise in business strategy, finance, and team building, he's a driven leader who thrives on learning and collaboration. Off the clock, he enjoys yoga and cooking.

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Vaibhav Malik

Lead - Strategy

MBA, Finance – Rotman School of Management, University of Toronto.

Vaibhav brings over 15 years of experience in advocacy, strategy consulting and finance. He has worked across various sectors with organizations like Roland Berger Strategy Consultants and the US Chamber of Commerce.

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Rajat Kashyap

Head - Brand & Marketing

MBA – IMT Ghaziabad.

Rajat is passionate about building impactful brands and has a deep love for all things marketing. A recent fitness enthusiast, he’s exploring different workouts to master the mind-muscle connection. Outside of work, he enjoys chess, crime fiction, and staying updated on global geopolitical trends.

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Andrea Lobo

Vice President - Growth

MBA, Marketing - Xavier Institute of Management and Research, Mumbai

Andrea is an award-winning global growth leader who has led digital P&Ls for brands like Zomato, Pizza Hut, Disney+, Infiniti and Media.net. She specializes in digital strategy, performance marketing, and user lifecycle management. Passionate and empathetic, she leads with a growth mindset.Outside of work, Andrea enjoys adrenaline sports, reading, and exploring new cultures through travel.

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Mohit Nichani

Chief Financial Officer

CA, MBA – Indian School of Business, Hyderabad.

Mohit has spent over 6 years in the consumer tech Industry and was part of the investor relations and corporate development at Zomato for over 5 years and worked on multiple fund raise transactions, M&As and the IPO. Before Zomato, he spent nearly a decade at Big 4 consulting firms in investment banking & auditing. A passionate athlete, Mohit has completed multiple Ironman triathlons and marathons.

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