Customers
Customers Counselled
Avg. Debt Reduction
The founding team of FREED has over 50 years of combined experience in the US Debt Relief Industry with over $2 billion in consumer debt enrolled and serviced. FREED founder and CEO, Ritesh Srivastava was always looking for a way to leverage this rich experience to help the debt-burdened consumers in India regain their financial freedom and become debt free.
A serial entrepreneur, Ritesh was busy scaling his luxury e-commerce venture when Covid hit the Indian shores and life and the economy as we knew, changed forever!
The impact of Covid quickly started to show the cracks in the economy with job losses, business closures, and a sense of despondency and gloom that had engulfed all of us. The early signs of the economic stress started to show in the form of loan defaults that were at an all-time high, the RBI took cognizance and announced loan moratoriums and restructuring as a temporary relief for borrowers. With the growth in retail credit that is largely aided by the growing aspirational consumption and the de-stigmatization of debt among the millennials and gen Z, debt-relief and credit counselling service was the need of the hour!
It was in May 2020, that Ritesh decided to call the old band, the team that helped him build one of the largest debt settlement companies in the US. It did not need much convincing and the old band was reunited, and FREED came into being in August 2020. It took hundreds of hours of endless conversations, painstaking arguments and discussions with friends, family members, debt-ridden consumers, bankers, lawyers, financial consultants, and consumer advocates, which led to FREED — India’s first comprehensive debt relief platform.
We asked ourselves “How can we help more people”. We knew the pain, understood the pain points and were ready to solve this big problem. Since our launch in August 2020, we have counselled over 2,00,000+ customers and enrolled over 1000 Cr+ in debt on our platform. Along the way, we have constantly strived to make the entire debt-relief journey as seamless and painless as possible for our customers. We are on a mission to create the most trusted debt relief platform for customers in a debt trap. Staying true to this mission, we are proud to have a team that embodies passion, empathy, and service.
Vision & Mission
To be the most trusted and result-driven Debt Relief Company.
FREED was founded with a mission to help debt-burdened consumers resolve their debt and regain their financial freedom.
Ritesh Srivastava
Chief Executive Officer & Founder
Ritesh has been a serial entrepreneur for 20 years. Through his ventures in the Debt Relief space in the US, he has serviced and settled debts of over $2 billion. His last venture was Elitify which he exited from post founding FREED.
B.Tech. NIT Bhopal
Alok Sharma
Chief Technology Officer and Co-Founder
Alok has 20+ years of experience in the IT industry in building large-scale enterprise applications for eBay, Citigroup, Guardian Life Insurance, CSC and Compuware.
B.Tech. NIT Bhopal & M.Tech - IIT Madras
Kapil Joshi
Chief Operations Officer
Kapil has built and scaled complex processes and teams in Global Business Processes.
Alumnus, Shimla University IIM - Kozhikode
Rajiv Indimath
Chief Strategy Officer
Rajiv has more than a decade of experience with startups, consulting, and financial services. He has also worked with McKinsey and Citigroup.
MBA, Narsee Monjee IMS, Mumbai
Karishma Arora
Head Legal & Compliance
Karishma is a practicing lawyer with more than 15 years of experience in various Legal fields. She has practiced at the various Courts of Delhi and has also worked with eminent Law Firms and Corporate Houses.
LLB, Campus Law Centre, DU
Ritu Mehra
Head – Process Excellence & Compliance
Ritu believes in "There is always one more thing to learn." With nearly 20 years of experience in Learning & Development across multiple sectors, including Hospitality, Aviation, Education, and Finance.
CXO Program XLRI Jamshedpur, Post graduate in Human Rights
Nilesh Sinha
Head HR
Nilesh, brings over 17 years of diverse HR experience across ITES, Telecom, Retail, and Travel sectors.
MBA, IMT Ghaziabad
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